When Users Do “Near Me” Searches, Is Your Business Showing Up?
When local traffic is what you rely on to keep the lights on in your business, you have to do what it takes to make sure it’s easy to find your business online. If your business has a Google My Business Page, that’s a great start! But if you just have your basic business information online and do nothing else:
- You risk letting the competition be seen first when users are searching for businesses like yours
- You risk missing out on the marketing opportunities the world’s largest search engines provide small businesses
- You risk missing out on the chance to create loyal customers and increase your revenue
- You risk missing out on doing what your business was built to do: serve customers who need the products and services you provide
You owe it to your business and customers to get started now. Optimize your GMB page so your business will show up on Google Maps during user searches and drive traffic to your store.
SEO for Local Maps Is More Than Just An Address & Phone Number
Upgrade Your GMB Profile
After you claim your business and set up your profile, it’s time to optimize it. If you include all the information requested, not leaving any field blank, Google will have more information to relate to your target customer searches. You also have the opportunity to enhance your profile with photos and videos which can only benefit your business when it pops up on Maps.
Posts on Google
Google allows you to create online posts, right in Google. These posts give you an extra edge when Google shows them in search results. These posts can contain special
offers, videos, and tell about upcoming events. This local maps SEO strategy is one that businesses don’t utilize enough, so make sure it’s part of your strategy.
Your Website Makes A Difference
Your local map SEO is also impacted by the information on your website. Matching information on your profile with your website further authenticates your business to
Google and will help you rank higher in user local map search results. So your off-page and on-page SEO has an impact on if you show up on maps for local searches.
A Trusted Partner Can Help You Implement A Winning Local Maps SEO Strategy
Consistent Info Across The Web
Your partner understands how Google operates. With so many businesses competing for attention online, one of the tactics Google uses to rank businesses is consistency. If your business information on one site is different from your profile on another, this inconsistency is a red flag. It may even lower your ranking in local map searches. Your partner will take the time to make sure your business info across the web is current and accurate.
Develop A Local Maps SEO Strategy
Your partner should be concerned about the data as much as your content. Analyzing the data helps to inform what you need to do next in your SEO strategy to ensure you are showing up on the map when users conduct “near me” searches. Tracking your ranking data lets them know if a strategy is working or if it’s time to make a change.
All-In-One SEO Strategy
Your partner should understand that SEO on your GMB profile is enough. The best SEO strategy is one that includes on-page and off-page SEO as they work together to increase your brand authority and awareness so that Google will rank you high on maps
and customers will consistently and easily find you online.
3 Easy Steps To Freeing Your Business Online
Free Site Analysis and Rankings Evaluation
This is the getting to know you stage and it benefits both of us. You get your first view of how our technical expertise benefits market research and optimization.
We get to learn what’s working and isn’t working in your marketing, so we can deliver a detailed digital marketing plan to help increase the quality and quantity of your web traffic
Finalize Pricing
At other agencies, you have to talk to an account executive before you even get a hint of the cost of their service. At FYLO, our pricing options aren’t a secret. You can scroll below now and see how much you need to budget for your customized marketing plan.
After the evaluation of your marketing needs, we further define your cost so that we can make sure you are within budget and putting every dollar to great use.
Project Onboarding
After you agree that FYLO is your ideal partner in your search to generate more leads & more revenue, and a solid strategy is in place: It’s time to get to work! We gain access to the important systems in your business including site access, hosting, domains, and other necessary channels in order for us to be a truly invested partner in seeing your business experience organic growth.