What is a PPC marketing service?

PPC (pay-per-click) marketing is a type of online advertising that allows businesses to pay for their ads to appear in the sponsored section of search engine results pages, usually at the top and bottom. This type of advertising can be used to target specific demographics or geographic areas, as well as different audiences based on keyword searches.

How much should I pay for PPC?

The amount you pay for your PPC campaigns will depend on several factors, such as the type of advertisement and the targeted audience. Generally, most businesses should expect to pay anywhere from five cents to fifty cents per click. However, depending on your budget, you may be able to get discounts or have access to special rates. Fylo will implement a strategy that makes the most of your budget.

Does PPC work for small businesses?

Absolutely! PPC can be extremely beneficial to small businesses, especially those with limited resources. With careful planning and execution, you can create campaigns that target the right audience at the right time and ensure a healthy ROI. With a tailored strategy, just tell us your goals and we'll help you reach them.

How do you make money with pay-per-click?

PPC ad campaigns generate revenue by getting people to click on your ads. When someone clicks on one of your ads, you are charged a fee based on the cost per click (CPC) or cost per thousand impressions (CPM). You can adjust the CPC or CPM depending on how much money you want to spend and how competitive the particular keyword is. Once people click on your ad, it's then up to your landing page to encourage them to take the desired action (including purchasing your products/services!).

Which is cheaper, SEO or PPC?

Both SEO and PPC can be effective methods of reaching potential customers, but each has its own advantages and disadvantages. SEO is considered to be the more cost-effective option since you don't pay for every click your site receives - instead, you focus on optimizing your content so it ranks well in search engine results. However, be aware that SEO is a longer investment; you may have to wait a while before seeing results.

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Pay-Per-Click (PPC) Marketing: Perfect For Your Small Business

It’s not enough to be seen by your target audience. You need them to click on you.

Schedule My ppc Analysis

Pricing

Why It Might Be Time To Invest In PPC

Your website is not getting as much traffic as you know it should
Your website is getting traffic, but you still aren’t making sales.
You worry if a financial investment in ads is worth it for your business
You are growing organically with SEO, but it isn’t happening fast enough to help reach your traffic and revenue goals.

If any of those descriptions apply to you, PPC ads may be the perfect solution. While effective in increasing your traffic, PPC ads can be hard to get right.

The PPC Learning Curve

When you decide to invest hundreds or even thousands of dollars in ads, you can’t afford to not get it right.

Do you know:

How to choose the right keywords?
How to develop effective visuals that will influence more clicks?
How to write effective ad copy?
To analyze your target demographic for your ads?
What is the best PPC Platform for your business’ needs?

You may not have the hours to invest in doing this on your own, especially when you are already wearing multiple hats in your business. That’s why it is important to partner with a specialist agency that already has the expertise in PPC that can help you optimize your ads so you can see an increase in traffic.

Why PPC Ads Are Right For Your Business or Don’t Throw Money Away On Ineffective Ads?

Perfect For Small Budgets

When you choose PPC ads, you only have to pay when someone clicks on your ad. And you can plan how much you wish to pay (or bid) per click. This is called a cost-per-click (CPC) bid. The amount will depend on which industry you’re in. For some industries, $0.6 per click makes sense. In others, $2 per click is the standard. You can also set a max CPC bid so that you’re not charged more than you can afford.

Reach The Right Audience

PPC ads put your products front and center for the people who need to see them the most. With PPC ads, you can target users that belong to a hyper-focused demographic or even target users by their online behavior. Getting in front of the right people means increased engagement, increased traffic, and increased sales.

Want Results Now? No Problem!

Where organic growth is an act of patience since results don’t happen right away, PPCads can help you see an almost immediate return on your financial investment. Combining PPC with your organic growth strategy gives you a two-sided marketing strategy that can help boost your business

Turn Site Visitors into Customers!

Agencies like Fylo can sniff out users who have already visited your site and create retargeted PPC ads. Maybe they didn’t buy the first time, but if you are on their radar, they need to be on yours too. When you retarget users who have already shown an interest in your products and services, you are more likely to convert them into customers!

Find a Partner that Can Create Successful PPC ad campaigns

When looking for a PPC ad specialist, make sure they…

Are eager to optimize your ads to get the best results

PPC ads require trial and error. If an ad turns out to be ineffective, your partner must be willing to try different things. They might choose less competitive keywords and see if that increases the number of clicks your ad gets. They may even change a static image to a video. Ultimately, the marketing partner must have the patience necessary to set up successful ads!

Take your budget into account when they set cost-per-click bids

Your partner will always consider your budget when setting bids. Your budget influences the maximum and minimum bid amounts, and they should be upfront about the results a campaign with your budget can provide.

Include you in the process

Your partner should never leave you in the dark. You should be included at every step of the process so that you can make sure they are not only fulfilling your needs but also teaching you along the way. That way, you will be able to set up your own PPC ads in the future!

Understand your target audience

Because PPC ads are so targeted, your PPC ad specialist must conduct in-depth research on the demographics and behaviors of your target customer. Data should be their best friend.

Tailor their strategies to your business

You want a PPC partner who will target platforms and customers that make sense for your business so that you can expect a better return on your investment.

Partnering with FYLO is as simple as 1,2,3!

3 Easy Steps To Freeing Your Business Online

Free Site Analysis and Rankings Evaluation

This is the getting to know you stage and it benefits both of us. You get your first view of how our technical expertise benefits market research and optimization.
We get to learn what’s working and isn’t working in your marketing, so we can deliver a detailed digital marketing plan to help increase the quality and quantity of your web traffic

Finalize Pricing

At other agencies, you have to talk to an account executive before you even get a hint of the cost of their service. At FYLO, our pricing options aren’t a secret. You can scroll below now and see how much you need to budget for your customized marketing plan.
After the evaluation of your marketing needs, we further define your cost so that we can make sure you are within budget and putting every dollar to great use.

Project Onboarding

After you agree that FYLO is your ideal partner in your search to generate more leads & more revenue, and a solid strategy is in place: It’s time to get to work! We gain access to the important systems in your business including site access, hosting, domains, and other necessary channels in order for us to be a truly invested partner in seeing your business experience organic growth.