Take Advantage of Youtube’s Massive Audience
Are you looking for a new way to grab consumers' attention on the internet? A way that makes sense for your marketing budget?
If you want to diversify your digital marketing strategies at an affordable cost, YouTube PPC ads are the way to go! These ads allow you to take advantage of YouTube’s massive audience.
Youtube draws in 2 billion users monthly, which is one-third of all internet users. This makes YouTube the biggest video streaming platform in the world.
Not taking advantage of such a large audience could mean that you are leaving money on the table! Every day, there are millions of people searching for products and services on YouTube’s search engine. If you aren’t creating YouTube ads, you won't be able to reach them.
A YouTube PPC ad expert can help you extend your reach. When you find the right partner, you’re ready to get your products and services in front of hundreds of eyes.
Make an Impact with PPC YouTube Ads
YouTube ads are an excellent way to promote your business online. There are many benefits to launching a PPC YouTube campaign, and if you haven't tried it yet, it's definitely worth exploring for your brand.
Here are the benefits of YouTube PPC ads:
The cost per view is low when compared to other online video platforms like Hulu or even Facebook. In fact, according to one report by AdAge, YouTube has the lowest cost per view of any video platform out there. Plus, unlike traditional TV ads, you only pay for your ad when someone chooses to watch it – not just because it aired during a certain time slot like on TV.
You can reach the right audience with pinpoint accuracy. With YouTube, it’s easy to find and target your perfect customer with precision. You can now target people based on their interests (like “food” or “travel”), demographics (age, gender, location), and even their past viewing habits on YouTube. This allows you to serve them ads that are relevant to what they’re already interested in.
YouTube is the second largest search engine behind Google. The platform has 2 billion active users every month. And the cherry on top is that users spend more time on YouTube than they do any other social media site. This means more eyes on your brand for longer!
There is a PPC YouTube Ad Type for every need. Whether you need to raise brand awareness, generate leads, or drive sales, YouTube ads will get the job done. You just have to choose the right type. You can choose between True View Skippable Video Ads, Bumper Ads, Discovery Ads, and more based on your needs.
Who can you trust to manage your PPC YouTube advertising?
PPC Video Ads for YouTube are popular because business owners like you can get amazing results. But when it comes to choosing who will create and run your PPC campaign, how do you know what to look for? Here are qualities your PPC Video Ad expert should have:
Experience In Crafting Video Ads
Try to find a partner that has experience with video ads (not just image-oriented PPC campaigns). While there are analytics-driven factors that go into a successful TrueView campaign, it’s important for the creative aspect of your ads to resonate with viewers. An agency should have a team of creatives who understand how to tell an engaging story through video.
A Constant Need to Analyze Data
The analytics for YouTube PPC ad campaigns are detailed. You can see how much of your ad a user watches, when they skip your ad, and more. Your partner needs to check this data throughout your campaign to optimize your video ads. This way, you get the best possible results.
An Eagerness to Experiment
A good PPC manager doesn’t take a formulaic approach to their campaigns – they’re always experimenting with new strategies, testing out ideas, and figuring out how best to optimize your campaign for success. They’ll brainstorm creative ways to reach your target audience and come up with tactics that are unique to your business and its needs.
An Understanding of the Bigger Picture
A strong PPC manager will describe what they plan to achieve with your campaign, including goals like lowering costs-per-click, increasing conversions, and boosting brand awareness. They should also explain how each goal is related to your company’s marketing strategy.
3 Easy Steps To Freeing Your Business Online
Free Site Analysis and Rankings Evaluation
This is the getting to know you stage and it benefits both of us. You get your first view of how our technical expertise benefits market research and optimization.
We get to learn what’s working and isn’t working in your marketing, so we can deliver a detailed digital marketing plan to help increase the quality and quantity of your web traffic
Finalize Pricing
At other agencies, you have to talk to an account executive before you even get a hint of the cost of their service. At FYLO, our pricing options aren’t a secret. You can scroll below now and see how much you need to budget for your customized marketing plan.
After the evaluation of your marketing needs, we further define your cost so that we can make sure you are within budget and putting every dollar to great use.
Project Onboarding
After you agree that FYLO is your ideal partner in your search to generate more leads & more revenue, and a solid strategy is in place: It’s time to get to work! We gain access to the important systems in your business including site access, hosting, domains, and other necessary channels in order for us to be a truly invested partner in seeing your business experience organic growth.