Excellent Communication Skills
A media buyer needs to be able to communicate well with you. They should be able to break down why this customized plan is the best strategy for your business. If there are any issues during the ad campaign, they should be upfront about the challenges so you can make informed decisions about how to proceed.
A good media buyer isn’t just up-to-date on new ad design strategies and other industry trends. They should also be analytical-minded as they use historical data related to your brand performance and competition to inform future campaigns.
A Good Network Of Contacts
A good media buyer has strong relationships with ad networks, publishers, and other industry contacts. They can leverage these contacts to get better rates and terms so your investment can spread. These relationships will ensure your campaign is strong and set up for success.
A Strong Grasp Of Market Trends
A good media buyer stays on top of evolving market trends. They understand what it takes to create ads that are actually seen and grab the attention of your target audience.