Do You Make It Easy For Your Patients To Find You Online?
Local SEO for Plastic Surgeons
To be successful in this competitive environment, it is important to think about your SEO strategy as with a local focused mindset. If you want the best chance at success and growing patient intake for your plastic surgery office, then make sure that all aspects of your online presence are in tune with how your local leads are searching online.
PPC Advertising
You can’t rely solely on organic traffic to bring in new patients because this strategy alone can take time for customers to find you. Without including paid ads or an ad campaign in your marketing strategy, you run the risk of not showing up alongside your target leads search results when they look online for a plastic surgeon. PPC allows plastic surgeons to be front and center for those searching for the transformation your practice provides.
Google My Business, Maps, and Reviews
Google is a great tool for any plastic surgery business looking to take its digital marketing strategy up another notch. They offer simple yet powerful tools that can be optimized in order to accomplish big results. With Google being the world’s #1 search engine, it's almost impossible not to get incredible insights from this company when using their products as part of your overall marketing plan.
Web Design
Your website is your business' most valuable marketing tool. It should be designed and maintained by professionals who know how to create an excellent experience for patients, which will result in higher quality referrals than if you choose to use a template site that doesn’t match the excellent service your business provides.
Media Buying
When it comes to staying competitive in your local industry, expanding your advertising may be the right choice. Integrate outdoor ads with radio and print campaigns for maximum visibility both online as well offline.
Social Media
If you don't have a presence on Facebook, Twitter, Instagram, or other social media platforms then people who need help from your practice will never know that they can get this life-changing service. Plastic surgeons who learn how to strategically integrate social media into their marketing strategy are one step closer to changing more lives for the better with their services.
Reputation Management
Online reviews are important when it comes to building a clientele. With the internet allowing for instant feedback, you have no choice but to keep up with what customers think about your services. But if negative posts start hindering your business from finding consistent patients, then consider hiring an agency to help manage your online reputation.
We are Fylo, a leading digital marketing company for plastic surgeons. We know how important it is to find your leads online and we have a team dedicated exclusively towards helping you do just that. Our expertise will be put forth in bringing new patients into your clinic, confident that their needs will be met. Let us help you meet your patient and revenue goals this year with a custom digital marketing plan made just for you.