Media Buying

Scottsdale Digital Media Buying Services

Media Buying in Scottsdale

If you read the dramatic headlines from the last couple of years, you’ll have seen that ‘media buying is dead’. However, take it from somebody who has watched the world evolve from the inside - media buying is far from dead. It may have changed recently, but those who invest in media buying services in Scottsdale still enjoy a healthy return on their investment.
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Of course, it’s not much of a surprise that media buying is still going strong because some headlines will also want you to believe that SEO, social media, and PPC advertising are all also dead. When people say that something is ‘dead’, they often mean that it has changed and evolved (as is the case for all of these digital marketing niches!).
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The truth is that media buying is simple and cost-effective…if you know what you’re doing. Choose Fylo as your media buying service in Scottsdale and you’ll resonate with your audience in the right places at the right times. We keep up to date with the latest trends and have the best software to generate a strong performance for your company. What’s more, we will utilize your budget effectively with our network of contacts and ensure that you’re always on the right path whether it’s TV advertising, radio advertising, or any other form.

Advantages of Media Buyers

Save Your Resources

If you’ve spent any time trying media buying, you’ll know that it takes time and effort. Why not get all this time back by partnering with digital media buying services in Scottsdale? Since we do all the leg work, you’re free to benefit from the amazing results. We will design ads, find the right placements, optimize campaigns, and analyze results.

Suit Your Budget

You don’t need to run a multinational corporation to benefit from media buyers, and this is something smaller businesses are only just realizing. As we all know, there’s a certain risk that comes with ads. If you lack experience and knowledge, the risk of losing money is high. With media buyers, you reduce the risk somewhat because of the fairer rates and specialist optimization.

At Fylo, we have fantastic relationships with publishers, and this means that the door is open for your campaigns. When you choose an inexperienced media buyer (or go it alone), the fact that you don’t have these contacts means that you’ll pay more for placements.

Right Place, Right Time

Marketing has always been about being in the right place at the right time, but media buying gives you a chance to finally tip the odds in your favor. With data-driven decisions and an extensive strategy, you’ll find your audience where they are active. Depending on your audience, this could be in specific locations on the TV, radio, podcasts, internet, etc.

With your ads in the right place at the right time, you get valuable impressions that turn into conversions.

Choose Fylo - The Best Media Buying Services Agency in Scottsdale

We understand that you may feel apprehensive about working with a media buying service. After all, outsourcing any part of your business can feel like a loss of control. Consequently, we work WITH you and try to make your experience as comfortable as possible. See our service as an extension of your own business, an extension that offers the following benefits:

Transparency and Communication

So that you’re always aware of what’s going on, we’re transparent about the implementation of your strategy. If ever you have any questions or concerns, reach out to our friendly team. We’ll talk you through the tailored strategy, any challenges we may face moving forward, and more.

Contacts

Every good media buying service in Scottsdale is reliant on its network of contacts, and ours is extensive. We have relationships with many industry contacts including publishers and ad networks. Why is this important? Because we can negotiate good rates for your placements and spread your investment further compared to a service without contacts.

Data-Informed Decisions

It’s no use shooting in the dark, so we use data to create the right ads and optimize your strategy. With analytical, problem-solving minds, we use historical data to continually improve ad campaigns. Not only does this mean that your current campaigns grow more effective, but it also means that future campaigns start from a more advanced point as we learn.